If you're still struggling to come to terms with organic produce then forget it ! It wasn't the brightest of ideas in the first place since the certification processes were seriously flawed and often you ended up sort of half pregnant. Take away the high moral ground attitude and all you really get are dirty vegetables which are priced well out of the reach of most family budgets. Anyway, as I say, forget about it - it's really last year's news. If you want a drum to beat and a parade to follow then turn your sights to sustainable.
More and more consumers with too much money in the bank, too much time on their hands and too little to concern themselves with, are becoming increasingly alarmed about how much of the earth's resources are being expended to create a particular product. Take your average pack of cornflakes for example, how much water was used to grow the corn, how much fuel was used to transport it from the field to the factory, to the wholesaler and ultimately to the store where you bought them, how many " food miles were involved " ? We're not talking organic here, the new buzzword in our vocabulary is "planet saving".
We've done the " low fat", " heart healthy ", " organic ", " fair trade " crusades and now it's time for " sustainable". Now there's a bit of a dilemma here because in order to use less resources eg water, we have to grow corn that consumes less water, that is drought resistant, that is, dare I utter it in polite company, genetically engineered and therein lies the rub as they say.
The other more practical problem is that the cornflake packets will require bigger side panels to give us all the new ecological info that we will require to make a purchasing decision, this in turn will require us to cut down more rainforests and we will continue to agonise as we eventually disappear up our own backsides - on the other hand Darren, we could purchase less food, eat less food, throw out less food. Or is that too simple ?