Some hotels open without restaurants preferring that their guests either go to nearby restaurants or order in from a delivery service. They say it allows them to concentrate on their core business, which is providing accomodation, without the distraction and notorious staffing problems of running their own food and beverage operation. This week's dilly diner is a working prototype of a restaurant with no kitchen, relying rather on the kitchens of nearby take-out restaurants.
Food Facility, in Amsterdam, is more of a space in which to eat than a restaurant. You are invited to make a choice from the menu of neighbourhood fast food restaurants and you will be guided by your Food Advisor who replaces the traditional waiter and will advise you on the quality and estimated delivery times of the different dinners available. He will then place the order for you co-ordinating delivery times should different restaurants be involved in the transaction.
When your food arrives it is received by a Food DJ who adopts some of the tasks associated with the chef. He receives your order from the scooter delivery guys and deftly removes everything from the abundance of wrapping papers before the Food Advisor serves it to you at your table. What's the point ? What is the attraction of eating crap take away food in a glorified indoor food court ? If you want to eat rubbish why don't you just have it delivered to the comfort of your own home where you can at least eat it in peace without bloody Food Advisors and Food DJs ? Well of course there's got to be a hook and this marvellous idea comes to us courtesy of some bloody ponytail, Marti Guixe, the Catalan ex-designer infamous for his immaterial approach to a material profession and his taboo-breaking food designs like IBM sponsored " beans and a gin and tonic fog.". Why do we encourage these bozos to continue to make us look like idiots ? This really is a Dilly Diner.
The Cherryflava Peep Show: Book your ticket now
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After four very successful BRAND HOOLIGANS and SecondBase events this year –
Cherryflava will be finishing off 2009 with the debut of our very own
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